Iris Apfel: Maximalism Pioneer

Iris Apfel is one of the most celebrated figures in the world of fashion and design, known for her fearless embrace of maximalism. Born in 1921 in Queens, New York, Apfel built her career as an interior designer and later became a global fashion icon. Her style is characterized by bold colors, oversized jewelry, layered textiles, and an unapologetic mix of high and low fashion. At the heart of her philosophy is the belief that personal expression should never be limited by trends or rules.

Apfel’s philosophy can be summarized by her belief that “more is more and less is a bore.” This perspective aligns perfectly with maximalism as a cultural and artistic movement. Where minimalism strips design down to its most essential elements, maximalism celebrates abundance, detail, and personality. Apfel lived this belief in every aspect of her life, from her interiors filled with vibrant textiles to her layered fashion ensembles.

Her influence on the maximalist ethos of publications like UGHLY! cannot be overstated. Apfel’s career demonstrates that maximalism is not a passing trend, but a philosophy of life. By encouraging people to embrace individuality and push against conventional standards, she helped lay the foundation for communities and creators who celebrate boldness and diversity in design. Even after her passing in 2024 at the age of 102, Iris Apfel remains an enduring icon whose contributions to fashion and culture continue to inspire.